Two out of every three Finns book their vacations online
In the whole of the EU, in the year 2017, half of internet users said they booked their holiday trips or accommodation facilities online, according to a survey on internet usage conducted by the statistical office of the European Union (Eurostat).
However, some countries are ahead of the rest in online bookings. The share was highest among internet users in Luxembourg (73%), Finland (65%) and Germany (64%).
High shares of internet use for vacation bookings can be also found in Denmark (60%), Sweden and the United Kingdom (59% both), Netherlands (58%) and Czechia (57%). Outside the European Union there is also a high rate in Switzerland (66%).
Countries with lower use
At the opposite side of the scale, the countries of the European Union whose citizens use less internet to book their holiday are Romania (18%), Latvia (22%), Lithuania (23%), Poland and Hungary (both with a rate of 30%).
Outside the European Union even smaller shares can be found in North Macedonia (13%) and Turkey (15%).
Eurostat details in a press release that booking holiday accommodation or travel via the internet was less common among the European internet users aged 16 to 24 (41%) and older users aged 65 to 74 (47%).
By contrast, internet bookings were most popular among those Europeans aged 25 to 34 (with an average share of 55% in the EU).